Sunday, 10 May 2009
Is the audience for popular music created by the music industry?
I think that it would be fair to argue that the fan base for popular music is more dominantly created by the music industry. The music industry is a rapidly growing, producing song after song, new artist after new artist based on what audiences will buy in to. The creativity of music is being hindered with record labels wanting to produce music that is safe, music that they know will sell, and consequently songs now seem to sound the same, with a slight change to enable it to be classed as a 'new' single or album. Money is now the object, not talent or innovation. The industry, other than music itself, involves massive marketing campaigns, music videos and even products all to make sure artists albums will be succesful. Media hype around an artist will create their success, whether it be from positive of negative reviews. Popularity of people, whether or not they have any music talent at all, is also being created by the media/music industry. Actors seem to be able to easily mould themselves into pop/rock stars, from their already established fan base, such as Paris Hilton, or Lindsay Lohan. Their audience is already created which makes their records sell, so in many ways i do agree that the audience for popular music is created by the industry, although obviously it is not always the case.
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The observation on the crossover appeal of actors is a good one, however it does also highlight an over emphasis on the idea that all of this is specific to the current incarnation of the music industry. Ricky Nelson was a TV idol in the 1950s and had a successful pop career off the back of it, it was ever thus.
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